One of the questions that might be going through your head is why you would want to buy stocks online in the first place. Simplicity is probably the best answer to that. As opposed to old school idea of having to call up your broker, figure out the price of a stock, somehow also figure out where it has been historically, this can all be done now from your own computer with ease. Buying stocks online is the easiest way to begin to shape your stock portfolio into what you want it to be.

If you aren’t sure exactly how to buy stocks online, I by that I mean what stocks to buy; whether you should buy and hold or buy penny stocks, or what, allow me to make a suggestion. On a day to day basis the stock market can be brutal; it can be your worst enemy. Despite that, over time the stock market has historically gone up and up, and I believe it will continue to do that over the long haul. Approach your stock buying as what it should be: a long term approach to acquiring wealth.

The answer to ‘how to buy stock online’ has always been that. Slow but steady does win the race in this game, as it is something that needs to be approached with caution. Do your due diligence when buying stock online and looking for good stocks to buy. Those stocks that are going to add to your income are out there, but they must be searched for like diamonds in the rough. The best stock to buy might not always be the latest one that the latest guru is trying to promote. Research and learn about the company behind the stock. Do you feel that it is a good company, whose stock price is simply undervalued at the moment? Those are the kind of companies you want to invest in and be a part of.

There of course are different ways to go about stock buying, depending on a number of factors. Not the least of which might be your age. The mantra I have always heard and lived by is to invest in more ‘risky’ investments using your age as the percentage that represents the more ‘conservative’ part of your portfolio. So if you are 40 years old, this idea would state that you should have 40% of your portfolio in more conservative investments, and 60% in riskier investments. I’ll leave determining what is conservative and what is risky up to you and your financial planner, but suffice it to say, it might be a good thing to think about when determining what stocks to buy, and how to buy stock in general.

Buying stocks can be done many ways, but quickly increasing in popularity is the idea that you can buy stocks online. This is done through an online broker where you set up a trading account, fund it with your desired amount of money, and can instantly begin buying and selling stocks at will. I wouldn’t use the ease with which you can buy stock trick you into buying every new IPO or to make you buy penny stocks on a whim. Even though it is cheap to buy stock online remember that your money is at risk with every trade that you place, so it must be done prudently. Buying stocks for the long term, from good reputable company is a far better option than looking to buy stocks off of some ‘good stocks to buy’ list of the day.

Stock buying in my opinion is still one of the last ways that the little guy can get ahead. Through prudent market research, watching companies and stock prices as they rise and fall, you can essentially buy-in and own a portion of some of the greatest companies this world has to offer. That is not something that should be taken lightly, but definitely something that every person who has considered the idea of buying stocks should do.

Buying stocks online is done by opening a trading account through an online broker, such as eTrade or Scott Trade, just to name a couple of the big ones. You are set up with what is called a ‘trading platform’, and from the comfort of your own home you can open up charts, view historical data and buy stocks online.

The pluses of being able to buy stock online like this are many, as you can probably see already. The simplicity of trading from your own home, mixed with the beauties of competition have allowed stock traders and buyers alike the unique advantage of being able to make a stock purchase for a few bucks; usually between $3 and $7, from the numerous online brokers I have taken a look at and used. Indeed stock buying has never been more simple or affordable.

So how do you get started buying stock online? You’ll want to start by doing a little bit of due diligence on the different online brokers available to you. Doing a simple internet search for online broker reviews will probably bring you to a couple of forums where you can see what other people have said about their online trading brokers. After you choose one, you will need to register and sign up with that broker. They will have a pretty standard online sign-up form for you to fill out, then you will fund your account using a few different options available, and finally you are ready to buy stocks online.

Although mostly positive, there can be down falls to the simplicity of being able to buy stocks online. Being that it is much more simple and cheap to buy stocks, the allure of over-trading, under the guise of ‘day trading’, is always a threat. People, in their search for the best stocks to buy, will often find themselves scalping, or buying and selling very quickly, or falling for every little IPO or thinking they want to buy penny stocks for a quick buck. Don’t fall into these traps. Instead, focus on why you are buying stock in the first place and slowly grow your portfolio over time. That is how to buy stocks online.

Yes, I said it, but I suppose now I have to explain, and let me preface this by saying that I AM NOT with 5-10 years of normal retirement age. If I were I might be singing a different tune. Here’s the deal. Based on history, reinvestment of dividends and the fact that I like to buy stocks at a lower price, rather than when they are close to peaks, I prefer a bearish market. I want the best bang for my buck right now. Unless you are within 5-10 years or so of retirement, you should want the same thing.

It isn’t too different than other markets. Would you want to buy a house when house prices are up towards their peak, just because as of late house prices are screaming up? I hope not, because after the boom comes the bust. This is also how to buy stocks. Buying stocks and buying real estate are similar, and it sounds rudimentary I know, in that you want to buy low, and sell high. I know you have heard that mantra, but you’ve got to apply it too!

So what are the best stocks to buy? Well that is a debate for another time, but what I do know is that on any given stock, I’d rather buy it cheaper than more expensive. I know… duh.  Stock buying doesn’t need to be rocket science, or any kind of science for that matter. Just know that you are in it for the long-haul, that this is to secure your future one day down the road, and not next week, and you’ll feel a great sense of relief as you suddenly realize that your portfolio losing 38% in one year, is not the end of the world… and not even the end of your journey to buy stocks for your future.

So what do you do now? Well for one thing, you don’t panic. Know that when the market is going against you, it is often a blessing in disguise. Set up shop with your preferred online broker to be able to easily buy stocks online, and begin to do so as your funds warrant. I won’t be spouting off some sort of ‘best stock to buy’ list, but I can tell you some of my favorite things to look for: I like to buy stocks that seem to be under-valued, and that pay a good dividend. I am also partial to well-known companies, the Coca-Cola’s of the world. In the end of course, buy stocks how you feel comfortable, and how you see fit.

You might work for a large, publicly traded company where you can buy stock in that company.  They might even give you stock as a bonus, or as a part of your pay.  This is probably the case if you work at a place like Wal-Mart, Nike, or many others.  This of course won’t include most people, as 80% of people are employed by small businesses. In addition to this, however, there are many companies that will sell you stock in their companies directly. General Electric (GE), Home Depot (HD) and many others will let you take part in these direct stock purchase programs.

The Traditional Route: A Stock Broker

You know, the old guy that has an office down on Main Street.  Stock Brokers buy stock on behalf of clients, often times giving advice along the way. I know, I’ve heard the joke as well: Why is the guy who gives you financial advice called a stock ‘broker’. Good question.

Online Stock Brokers

Take the idea of the stock broker, but give him a webpage and now you have an online stock broker.  Something like that, at least. When you open an account with an online brokerage in this way, you are given what is called a trading platform. Basically this is a computer software where you are able to login, see charts and graphs of all the different stocks you could imagine, and place trades, deciding on the spot what you want to buy and what you want to sell.  Buy stock from the comfort of your own home? I know. A novel idea.  I worked for a period of time for an online broker. In a sense it was like a regular broker, only that we didn’t give trading advice of any kind, we basically helped people to set up trading accounts so they could get going on their own.  It is a very simple thing to do. The hard part? Know which stocks to buy!